Tomorrow and The Butterfly
DAVINES DOCUMENTARY
Can you have beauty without sustainability? According to us, you can't. In this film we try to explain why, telling you inspiring stories of sustainability and beauty, from all over the world.
Tomorrow and The Butterfly is a feature-length documentary filmed in six vignettes, that tells stories of sustainability, beauty and diversity around the world.
Through these true stories, we find a common threadin the individual yet collective belief that something truly beautiful andgood is possible.
Common denominator is the figure of Davide Bollati, with his vision of business and brand ethos.
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How can you have beauty without sustainability? They go well together because you cannot have one without the other.
Davide Bollati
President - Davines
PROLOGUE
Italy
We meet Davide Bollati and his unique philosophy toward business. We discover the new house of the company, the Davines Village, together with other characters of the film.
EPISODE I
Living Sculptures - Italy
A group of Slow Food farmers, supported by Davines and driven by Cristina Pellizzari, are trying to save the ancient specie of Quercetano olive tree in Tuscany fromurban encroachment
EPISODE II
Foundations - Italy
We meet Silvana and Gianni Bollati, founders of the company, and discover how a small home business became an international company with a profound sense of ethics.
EPISODE III
The power of beauty - Cambodia
Matthew Fairfax, an entrepreneur inthe hairdressing world, works to save youth whoare human trafficking survivors by giving them the opportunity to pursue a career in thebeauty industry.
EPISODE IV
Butterflies - Italy
Through the words of his sister Stefania, we begin to better understand the nature of Davide: "It is impossible to predict the direction of a butterfly's flight. Yet, it always manages to get where it wants to go. Davide is like a butterfly".
EPISODE V
I must be rebel - USA
In the United States, salon owners Chelsey Pickthorn and Jocelyn Simone collaborate with indie music bands across the country to help them create their own look.
EPISODE VI
Shampoo - Italy
Back in Parma, Davines’ R&D lab works to develop a new super-sustainable product, A Single Shampoo. A labor of love for CEO Paolo Braguzzi, to raise the bar for eco-friendly shampoo, even if the project appearsto be a never-ending quest.
EPILOGO
Italy
While Davide Bollati is leaving for a trip, we finally understand the deep nature of his soul.
Ever since he was a child, Davide Bollati began to develop a profound sense of respect for the environment which - as an adult - eventually led him to develop his business on a core value: sustainability.
“
I have a choice. I can afford celebrities, or I can afford sustainability. I choose to do sustainability.
Davide Bollati
President - Davines
The direction of the documentary was curated by Alessandro Soetje. Born in Bologna in 1970, he graduated in philosophy at the University of Milan. Today he works as a director and director of photography for documentaries and journalistic programs, all over the world.
“
Davines has chosen to share its story, with transparency and purity. The aim was not to promote the brand or a product, but to explain its philosophy using stories, images and testimonies.
Alessadro Soetje
Director
Tomorrow and The Butterflywas shortlisted for the Branded Content of the Year prize at the Content Innovation Awards, held recently in Cannes. It has been named an official selection of Around International Film Festival, Paris and Amsterdam editions, and in the Polish International Film Festival. It will be featured as part of the Berlin Italian Film Festival this November, as well.
Cinémoi TV has acquired the worldwide rights (excluding Asia) to the compelling short film The Power of Beauty, part of the feature-length documentary Tomorrow and The Butterfly.
