Earth Day: why and how to celebrate it

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      Earth Month: why and how to celebrate it 

      SUSTAINABILITY

      Lets celebrate the beauty of this Planet we call home. An extra-opportunity to remind us that our commitment must be constant and that our purchasing choices can make a difference. 

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      April is the Earth Month, and the International Earth Day is celebrated the 22nd of April. Even if our commitment to safeguarding the Planet must be ongoing throughout the year, the establishment of Earth Month or Day - as a specific occasion in which the environment is celebrated - has given a significant contribution towards spreading sustainability values.


      That's why, at Davines we also want to celebrate and remember that the environment is protected through concrete gestures: for companies and citizens alike, production or purchase choices are fundamental in order to establish a regenerative economic model. 

      How was Earth Day established: from the Silent Spring to April 22nd 

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      The idea of celebrating Earth Day began in the United States at the beginning of the 1960’s. In 1962 Rachel Carson published Silent Sprint, the first environmentalist manifest: in this essay, the spring fields were defined as silent because the use of pesticides in agriculture had sent away insects and birds, silencing the voices of nature.

      A movement developed that celebrated Earth Day on March 21st, on occasion of the Northern hemisphere Spring Equinox, the equilibrium point between night and day. In 1969, the activist John McConnell proposed to UNESCO that this anniversary be added into its calendar.

      Even the United States government became involved and in 1970 established that the official celebrations for Earth Day would take place a month and a day after the equinox, as in April 22nd.

      From then on, the importance of Earth Day increased until it transformed this occasion into a global celebration of the Planet’s beauty. For this reason, at Davines we must celebrate! 

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