隨著監管日益嚴格，越來越多的品牌希望向消費者證明其永續發展資質，認證數量也隨之增加，這使得消費者難以分辨哪些認證值得關注。不同的標籤和標誌代表著不同的意義，因此值得花些時間研究一下，看看哪些認證符合您對產品所期望的標準。

例如，共益企業認證標準最近進行了更新，現在基於七個關鍵影響主題。這些主題包括環境管理與循環經濟、氣候行動和人權。品牌必須在所有七個主題中都達到最低標準才能獲得認證，並且必須承諾隨著時間的推移不斷提高其分數。

您也可以關注以下其他認證和標準：

As regulations become tighter and more brands want to reassure consumers of their sustainability credentials, the number of certifications has increased - making it tricky to understand what to look for. Different labels and logos mean different things, and it’s worth doing a bit of investigation to see which ones insist on the standards you want to see from your products.

As an example, B Corp certification standards have recently been updated and are now based on seven key Impact Topics. This includes Environmental Stewardship & Circularity, Climate Action, and Human Rights. Brands have to meet minimum criteria across all seven to qualify, and must commit to improving their score over time.

Other certifications and standards you can look out for include:

我們之前已經提到過，護髮產品的包裝對其永續性影響很大，所以你選擇的品牌包裝越少越好。無論你最終選擇哪個品牌，請確保盡可能多的包裝可回收，並妥善處理。

留意包裝上的回收標誌，它們會標明包裝的材質，並遵循你所在地區的回收規定。務必徹底沖洗包裝，並在適當情況下將各個零件分開，以免污染回收流程。

更理想的做法是，考慮一下產品是否可以補充裝——例如，我們的補充裝洗髮露，適用於MOMO/、LOVE/ Smoothing、LOVE CURL/、MINU/和NOUNOU/系列——甚至可以重複使用。系列包裝盒遵循生態設計原則，可以重新用作儲物盒或花盆，即使在回收之前，也倡導創造性地重複利用。

We’ve already touched on the fact that haircare product packaging can play a big part in how sustainable it is, so the less packaging your chosen brands have, the better. Whatever you decide, make sure that as much packaging as possible is recyclable and do dispose of it responsibly.

Look out for recycling symbols which should indicate the type of material that the packaging is made of, and follow the rules for recycling these materials in your area. Make sure packaging is rinsed well and separate out components where appropriate so as to avoid contaminating a recycling stream.

Even better, consider whether a product can be refilled - as with our Essential Haircare shampoo refills, available for the MOMO/, LOVE/ Smoothing, LOVE CURL/, MINU/ and NOUNOU/ families - or even reused. The Essential Haircare tubs follow eco design principles, and can be repurposed as storage holders or plant pots, promoting a mindset of creative reuse, even before recycling. 

支持那些投資於永續成分和實踐的品牌，不僅是積極影響自身生態足跡的絕佳途徑，還能傳遞消費者對環境標準的重要期望，鼓勵所有品牌攜手合作，推動產業朝著更永續發展的方向邁進。

請記住，不要被行銷宣傳所蒙蔽，它們可能並非表面看起來那樣。務必做好調查研究，確保實際情況與宣傳相符。品牌應秉持透明原則，幫助消費者做出明智的選擇。例如，許多品牌會發布影響報告，詳細介紹目前的努力和未來的計劃。

多年來，永續發展一直是 Davines 的核心理念。自 2016 年加入 B Corp 聯盟以來，我們不僅積極參與其中，還發起了一系列自主倡議，致力於推動自身乃至整個美妝產業朝著更永續發展的方向邁進。例如，我們在 2022 年創立了 B Beauty Coalition，旨在分享最佳實踐，並表彰業界的正面影響。

2021年，我們與羅代爾研究所合作，成立了歐洲再生有機中心（EROC）－這是義大利乃至歐洲第一個由化妝品公司主導的再生有機農業研究、教育和推廣中心。 EROC致力於擴大再生有機原料的供應，培訓農民，並透過研究推動永續發展的前沿發展。

Supporting brands that invest in sustainable ingredients and practices is not only a great way to positively impact your own ecological footprint. It also sends out an important message about the environmental standards consumers expect, encouraging all brands to work together to push the industry forward towards ever greater sustainability.

Remember, it’s important not to be too swayed by marketing claims which might not be all they seem. Do your research to make sure that the reality matches the hype. Brands should embrace transparency to help consumers make good choices. For example, many will produce impact reports detailing their current efforts and plans for the future.

At Davines, sustainability has been at the heart of what we do for many years. As well as being part of the B Corp movement since 2016, we have created a number of our own initiatives in an effort to push not only ourselves but the whole beauty industry towards greater sustainability. For example, in 2022 we founded the B Beauty Coalition to share best practice and celebrate positive impact within our sector.

And in 2021, in collaboration with the Rodale Institute, we launched the European Regenerative Organic Centre (EROC) - the first research, education and dissemination center in Italy and Europe in the field of regenerative organic agriculture led by a cosmetics company. EROC is focused on expanding the supply of regenerative organic ingredients, training farmers, and pushing the frontiers of sustainability through research.